Welcome to DOGTOWN FLY CO.
Dogtown Fly Co. is a fly fishing outfit born in Venice Beach, California.
We fish Southern California the way we know it — chasing corbina down the beach, running the boat along the coast, sneaking into the mountains for trout, and getting on a plane when something farther away is worth chasing.
Dogtown came from all of it. Years spent fishing around LA, a love for the salt, and the idea that there was room for something a little different out here.
Today, we guide, host trips, make Dogtown merch, and keep finding excuses to go fishing.
We’re still working toward opening a fly shop in Venice. It’s taken longer than we thought it would, but that hasn’t changed what we’re building or why we started.
The shop will come.
In the meantime, come fish with us.
Where We Fish
From the urban beaches of LA to remote stretches of backcountry water, Dogtown Fly Co. guides in some of the most unique and underrated fisheries around. Whether you’re sight-casting to corbina in the surf, chasing calico bass from a boat, or hiking into wild trout streams in the Sierras, we’ve got you covered. Salt, fresh, near, or far — if it swims, we’ll help you find it.
MEET THE CREW
Trey Finton
Southern California born and bred, Trey grew up with a fly rod in hand and salt in his veins. Summers were spent exploring the coast with his brother on their 18-foot center console, chasing anything that would eat. Over the past 15+ years, he’s fished from the icy rivers of Alaska to the warm bluewater of Mexico and Central America, chasing everything from wild trout, sight fishing corbina to giant pelagics offshore.
His approach is raw, hands-on, and forged by time on the water — not in a classroom. He’s been featured on multiple episodes of Inside Sportfishing and Stoked on Fishing, but his real resume is built on early mornings, long runs, and hard-won lessons in tide, wind, and grit.
Dogtown Fly Co. is Trey’s way of bringing that passion full circle — a shop and brand for anglers who don’t follow the rulebook, who fish hard, and who live for the cast.
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