At Dogtown Fly Co., our mission is to break down the barriers of traditional fly fishing and redefine it for the coast. Born in Venice Beach, we exist for the ones who cast barefoot, tie flies with sand on their hands, and find clarity where pavement meets Pacific. We’re here to build gear that holds up, guide experiences that matter, and grow a culture rooted in authenticity, grit, and community. This isn’t about prestige — it’s about passion, place, and the pursuit of something raw and real.